Creating More Value Together for the Dairy Industry

4 May 2018

As you may already know, we have set out on an exciting journey with the branding changes announced for us in Canada. Beginning January 1, 2018 our company name changed to Trouw Nutrition Canada/Shur-Gain. This change is aligned with our branding worldwide. Furthermore, we decided the time was right to unite all our feed brands (Hi-Pro Feeds, Landmark Feeds and Shur-Gain) under the Shur-Gain brand, a trusted feed brand in Canada for over 85 years.

However, at Trouw Nutrition/Shur-Gain we do so much more than sell great feed products through our recognized Shur-Gain brand. We often hear that “all feed and feed companies are the same.” The reality could not be further from the truth. While many of our competitors focus on maximizing company profits, at Trouw Nutrition/Shur-Gain our focus is on maximizing value and profit for our customers. Every decision we make, every innovation we develop, or service we provide, is always with our customers in mind, this is the foundation of our value proposition. If the customer will not benefit, we simply will not do it. The following two areas— models and services and nutritional solutions—provide insight into how we are unique in our approach to bring you more value.


Our Newton® ration balancing software sets us apart. Using important variables, our model accurately predicts farm performance, while our services extend beyond our product portfolio to optimize our customers operations. Dairy nutrition and feeding technology models and services are based on the latest scientific data allowing customers to fine-tune their feeding strategies with high accuracy and predictability. A wide variety of laboratory services offer tools to improve the decision-making process when dealing with complex combinations of physiology, genetics, nutrition, health management and ingredient selection. Finally, our farm management tools are tailored to the customer’s unique situation to optimize production in your dairy herd.


Selko® is our brand for feed additives. Selko’s portfolio consists of natural feed additive solutions that add value for dairy producers. We believe innovation is critical to our success and to yours. Our focus on R&D ensures improvement in the animal’s nutrition, health and per formance. One such new innovation from Trouw Nutrition for dairy cattle is Selko IntelliBond®. IntelliBond represents one of the highest quality trace mineral technologies available for dairy nutrition today. IntelliBond has unique properties and, due to its crystalline structure and low water solubility, has been proven to maintain feed stability, bioavailability and cow performance compared with inorganic sources.