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Our Dairy Programs

At Trouw Nutrition/Shur-Gain, we are a market leader in research proven dairy nutrition. We understand that producing high quality dairy milk is a complex business. Therefore, our dedicated team of dairy advisors, dealers, researchers and nutritionists strive to use our combined resources and knowledge to make a positive difference to your dairy operation.

Are you looking for a full-service dairy nutrition partner for your dairy operation? Our team of certified Dairy Nutrition Advisors (DNA) get world-class training based on the latest scientific advances and have the tools to put your profit first. 

Our specialized team has the resources and knowledge to make a difference in your dairy operation. Contact Us or Find a Dealer near you to learn more about how Trouw Nutrition/Shur-Gain can be your dairy feed nutrition partner.

We believe it is our mission to utilize our global experience and leading-edge research to bring dairy innovations that benefit your dairy operation as quickly as possible:

LifeStart Young Animal Feed Dairy Animal Nutrition

Grasp your window of opportunity with LifeStart®, a simple, natural way to grow productivity by giving your calves the best start in life. LifeStart is an innovative animal nutrition program designed for young animals to bring young animal vitality and later life performance.

Newton NutriOpt Precision Nutrition

Deliver precise dairy nutrition to your dairy cows thanks to our unique nutritional tool, Newton®, based on your own ingredients at the farm – analyzed by state-of-the-art laboratories – and balanced at the minor elements and amino-acids. Trouw Nutrition/Shur-Gain is the only supplier able to provide this level of precision, allowing for profitable and sustainable milk production  while maintaining performance, health, and feed intake levels.

Robotic Milking AMS Feeding Program Dairy Animal Nutrition

We developed our Robotic Milking Feed Program (RMFP) with an integrated approach to the feeding and management of Automated Milking Systems (AMS) herds. RMFP is designed to optimize forage utilization, milk production, robot efficiency and herd health.

Dairy Science Dairy Innovation On-Farm Solutions Innovation

Thanks to Trouw Nutrition's worldwide research and development efforts, get access to unique added-value products designed to improve health and milk production including: Selko Vivalto® and Zenith C®, decrease ration costs with RM-104®, or complete a ration to meet the needs of the animal with Optivia® products.

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Did you know that 58% of your income is directly related to the amount of fat delivered?

Download our milk fat production checklist to increase your milk fat yield and your profitability :

Dairy Data

Income Over Feed Costs Reports

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Monthly Canadian Dairy Farm Data

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Proofs of Performance

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We are proud to work with some of Canada's most innovative and successful dairy operations. Gain insights, tips and inspiration from their remarkable stories.