Trouw Nutrition Canada
At Trouw Nutrition Canada, we are dedicated to supporting both our customers and the planet. By working with us you can help accelerate the transition towards a truly sustainable food system and create a brighter future we all hope for, from planet to plate. Discover more about why we exist through our vision, mission and values below.
Everything we do is driven by passion and backed by science.
Who We Are
Trouw Nutrition Canada has strong roots in the Canadian agriculture industry, providing nutritional services and support to Canadian farmers since 1937.
Over the course of the past 80+ years, the business has grown from having Shur-Gain feed dealers in Eastern Canada and building Landmark and Hi-Pro Feeds facilities in Manitoba and Alberta respectively, to now having facilities and operations located across Canada – from British Columbia to New Brunswick – operating as Trouw Nutrition Canada.
Today, Trouw Nutrition Canada employs a team of 1,450 dedicated and passionate professionals. Farmers who work with us collaborate with our team of trained nutrition advisors, nutritionists, technical specialists, customer service and operations staff.
We are rooted in innovation, with a strong commitment to global research and development that is validated here in Canada by our team of research scientists and technical specialists.
We are dedicated to supporting our customers with innovative solutions to help them achieve their goals. We do this by translating the latest science into practical nutrition and farm management solutions for Canadian livestock and poultry farm businesses. We help farmers find smart ways to feed, house and handle animals, create a healthy environment and prevent illness through our LifeStart program, our Healthy Life approach and our dedication to sustainable precision farming.
In Canada, a dealer network supports our business across the country – Shur-Gain feed and solutions in Eastern Canada, and Hi-Pro bagged feed products in Western Canada – delivering products, solutions and expertise locally. Our Shur-Gain products are also available through a network of Feeds ‘N Needs stores in Atlantic Canada.
We also develop and manufacture products for companion animals with a dedicated facility in St. Marys, Ontario. Our Companion Animal team is devoted to utilizing our nutritional expertise and solutions to nourish the world’s pets.
Landmark Nutrition Facility
Trouw Nutrition, a Nutreco company
We are a part of Trouw Nutrition, a Nutreco company, which has operations and facilities in 105 countries around the globe. Trouw Nutrition is a company that deeply cares about building a more sustainable future, both for our industry and for people everywhere.
We are committed to the translating science into actionable, practical nutrition and farm management solutions to help our customers produce quality meat, eggs and milk.
Learn more about Trouw Nutrition’s global presence here.
About Us: Nutrace® - Quality feeds value
Nutrace® is the Quality Management System of Nutreco designed to ensure excellence at every stage of production. By leveraging knowledge and expertise globally, Nutrace® accelerates good practice sharing and the deployment of the highest standards.
Vision
Creating a brighter future from planet to plate.
Mission
Feeding the Future – is our reason for being. It inspires us every day and gives what we do meaning and urgency. It is centred around the reality that our global population is growing rapidly. By 2050, nearly 10 billion people will inhabit the Earth – and we will need to produce 70% more food to feed them, without depleting the planet. Add to these mouths the growing number of their four-legged friends that also need to be fed. This is an enormous challenge that we share across the feed-to-food chain, and we are committed to playing our part.
Together with our parent company, Nutreco, and our sister division Skretting, we believe we can drive a transformation in how our industry operates. We can guide milk, egg and meat farmers towards a circular agriculture system that uses land and resources more sustainably - helping feed the growing population and at the same time building trust between people in our farming communities and our cities. With a presence in all stages of the value chain – including operations focused on animal nutrition, sustainable animal production, processing and distribution – we bring unique insights and reliable experience to this challenge.
Values
Our values reflect the culture of our company, our promise to our customers and our purpose of "Feeding the Future". Trust, Inclusivity, Curiosity, Integrity and Passion underpin our fundamental beliefs and guiding principles of how we do business.
