Dairy - LifeStart

Early life management of young animals has a profound and long-lasting effect on the expression of their genetic potential in later life. LifeStart® is an innovative animal nutrition program designed for young animals to bring young animal vitality and later life performance. The LifeStart Program works because of a natural phenomenon known as metabolic programming which determines that the potential of an animal in later life is pre-programmed during the vital first weeks. 


LifeStart is an innovative calf nutrition program designed to bring science-based and sustainable practices to the dairy industry to help optimize the performance of your herd.  

LifeStart helps dairy operations achieve higher performance through its unique focus on the first two months of life, a critical window of opportunity. By applying LifeStart's recommendations, farmers will be able to increase individual animal performance. LifeStart targets high average daily gain (ADG).


At Trouw Nutrition, we have a strong focus on young animal research, and we have partnered with research institutes and universities to compile the scientific evidence that demonstrates the benefits of early life nutrition. With LifeStart, we aim to connect the science with applicable feeding programs and management recommendations that ultimately can improve profitability on your farm by helping calves to develop faster and grow into healthy, productive cows.

A simple, natural way to grow productivity

When feeding to optimal levels, a calf will be better able to:

  • grow quicker
  • resist common diseases
  • increase their productive potential as a cow

By optimizing her growth potential, you are giving her a solid foundation for a healthy life, while reducing her age at first calving, allowing you to increase her lifetime potential productivity in the herd.



Optivia® products have been developped using the LifeStart scientific foundations to provide you with practical on-farm application solutions to cover all stages, from birth to calving.

Learn more about the Optivia/LifeStart approach and see the results on Canadian farms.


LifeStart Information Links